MEROS - Media Enterprise Revenue Optimization System
which may leads to 4% - 8% incremental revenue gain for broadcasters
MEROS (Media Enterprise Revenue Optimization System) focuses onthe following areas
- Scheduling of commercials
- Creation of proposals
- Planning of ad inventory
- Scheduling of promos
Benefits
The solution guarantees phenomenal benefits to broadcasters
- Maximizes revenue
- Suggests profitable deals in real time
- Ensures servicing of deals
- Saves premium inventory for selling at higher price
- Right pricing through visibility of inventory
- Saves time and cost
- Reduces people risk
Modules
Proposal Builder customizes rates and inventory commitment to satisfy advertiser/agency requirements.
- Ensures that deals are profitable
- Structures deals in real time
- Hand-held devices friendly
- Has available inventory checks. Ensures deals can be serviced.
- Streamlines and automates the sales process
- Has a built-in approval workflow
- Centralizes and maintains the history of deal signing process
The Ad-spot Optimizer generates in real time (typically a few minutes) the daily spot allocation plan which determines the programs in which each spot will be aired.
An optional sub-module schedules spots within breaks for each program.
- Maximizes ad revenue
- Automates the ad scheduling process
- Ensures compliance with regulatory caps
- Allows inventory reservation for campaigns
- Ensures that deal conditions are satisfied while allocating ads
- Avoids brand conflicts and handles other restrictions
Derives insights for sales strategy planning from data.
- Clear visual presentation of current and historical data
- Full visibility of inventory, consumption and availability
- Insights for right pricing of inventory
- Functionality for setting markups, discounts and inventory reservation
Promo Planner improves management of promotional campaigns.
- Targets the right audience with least wastage of available promo time
- Automates promo allocation process
- Provides pre and post evaluation of campaigns
- Handles creatives types like showing tomorrow, today, now etc
The Ratings Forecaster analyzes historical ratings to provide meaningful insights and forecasts future ratings.
- Provides insights useful for maintaining and enhancing program ratings
- Suggests appropriate slots while rescheduling programs, planning new launches, high points and movies
